Campaigns
A collection of creative and strategic campaigns focused on brand development, storytelling, and audience engagement. These projects combine concept development, visual identity, and experiential marketing to communicate strong brand messages and create meaningful interactions with target audiences.
01
The Dark Side of
South Korea
A conceptual campaign addressing the dark side of the Korean fan industry, highlighting the emotional and psychological pressure placed on public figures.
This project focuses on cultural sensitivity, ethical communication, and the importance of recognizing celebrities as human beings rather than consumable products.
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Triptych Campaign - "We are Humans not Products"
02
POSH
Magazine
Posh was a creative branding project in which we developed our own brand and produced a magazine. Inspired by Spice Girl Vicoria Beckham “Posh Spice" the brand concept centered around “The Art of Life.” The brand explores the idea that art exists everywhere, not only in paintings and artifacts, but also in music, culture, daily life, and self-expression. The magazine was designed to be diverse and inclusive, reflecting the belief that art takes many forms.
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The visual identity and campaign theme were rooted in retro and analog aesthetics. For the magazine launch, we incorporated these elements throughout the experience. Invitations were designed as “Posh cards” (postcards) featuring original artwork and event details, which were also distributed on location. We captured the event using Polaroid photography, allowing guests to take their photos home. Additionally, we provided a canvas where attendees could freely express their creativity.
